That's according to a points-based system designed to quantify an emotion-reliant industry.
Taylor Swift has been singled out in a new study on live music partnerships as the most marketable musician among young Americans. According to London-based sports and media research outfit Repucom, millennials (and younger) like and trust the "Blank Space" singer more than any other artist out there, making her especially attractive to brands and marketers.
Repucom scores celebrities on something called the Davie Brown Index, or DBI, which measured consumer views on 8,000 celebrities around the world. Swift, who in recent years has worked with Cover Girl, Sony and Coke, among other brands, got a DBI of 88.5.
Right behind Swift is the only male artist in the top five, Justin Timberlake with a score of 86.4. He is followed by Lady Gaga (85.1), Katy Perry (85.1) and Beyonce (84.6). The rest of the top ten includes Snoop Dogg (82.9), Nick Jonas (82.1), Britney Spears (81.8), Nicki Minaj (81.8) and Bruno Mars (81.6).
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